Resources

Growth Scorecard Template

Track your key growth metrics weekly. A structured template for your team's weekly review.

This is a reference template

Copy it to Google Sheets or your favorite spreadsheet tool to start tracking your metrics each week.

Copy to Google Sheets

North Star Metric

Your single most important metric. The one number that captures the core value your product delivers. Formula: Quality x Quantity x Frequency.

Your NSM

e.g. Weekly Active Users who completed a core action

Funnel Metrics

MetricThis WeekTargetStatus

Visits

Unique visitors to your site/app

———

Signups

New account registrations

———

Setup Complete

Users who complete onboarding

———

First Value

Users who reach their first value moment

———

Regular Usage

Users showing habitual usage pattern

———

Upgrades

Free-to-paid conversions

———

Business Health Metrics

MetricThis MonthTargetStatus

MRR

Monthly Recurring Revenue

———

Revenue Churn

Total revenue lost from downgrades/cancellations

———

Cash Balance

Current cash position

———

Net Revenue Retention

Revenue expansion vs contraction

———

ARPC

Average Revenue Per Customer

———

CAC

Customer Acquisition Cost

———

Status Levels

On Track— Metric is at or above target
Monitor— Slightly below target, being watched
Off Track— Below target with action plan
At Risk— Significantly below target
No Plan— Off track with no recovery plan yet

How to use this scorecard

  1. 1Define your North Star Metric using the formula: Quality x Quantity x Frequency. It should correlate with user endgame and be done by your best customers.
  2. 2Fill in your GTM funnel metrics weekly. Assign an owner and a target for each metric. Use the 5 status levels to flag what needs attention.
  3. 3Review business health metrics monthly. Watch for trends in churn and NRR. These are early warning signals.
  4. 4Use this in your weekly growth review meeting (90 min): Wins, Big Picture, Scorecard review, Project updates, Issues, Top 3 Priorities.